Do you need to attract more business?
More traffic? More customers? More eyes on your website?
Grow your business through a website that represents your business brand & values
Having a website is essential – we all know that. However, building your brand (and I’m not just talking about a logo here) is even more important.
We think it’s important to design a website that not only reflects your business personality, values & styling but one that is easy to navigate around, is practical in nature and most importantly gets results through strategic SEO (that’s fancy for using special words on your website to be seen!).
Here are the key areas we work on to grow your traffic...
A little bit about SEO..
Before we even begin building a website there are many things we need to do, research, research, research!
- Research with you – finding out about you, your brand & vision for your business.
- Research on your competition – what’s happening out in the market, what phrases, words and terms are being used
- Research with Google – what are the general population using for their online searches? What are other countries using for terms in the particular industry.
From here we will compile the key word research to implement on your website, look at how we can maximise these all around your website and also look at creating valuable content that attracts and engages your target audience all with the aim of driving organic traffic to your site.
Together lets grow your online traffic so you get increased visibility, engagement & conversions
Publishing engaging content has more benefits than meets the eye
Content Marketing
When we talk about content marketing we are talking about things like your blog (or latest news/articles etc). Whilst it does require some hard work, it really is worth it.
Blogging has the following benefits:
- It allows you to write articles directly at your target market, understanding their pain points, and interests.
- It shows that you are real – a real person, with real experience, expertise and experiences. Plus it can build trust with your audience as they can see you truly understand them and get what they may be going through.
- All of this shows Google that you are a real human with real life experience
Analytics & Reporting
Tracking & understanding what is working on your website is important to stay ahead of the pack. We can manage this for you so your website remains relevant, updated and you on top of your game.
To do this we…
- Run regular traffic analysis reports to understand where your visitors are coming from & how they interact with your site.
- Track your performance on your SEO, content marketing, social media and email campaigns we can identify what’s working and where improvements need to be made.
- Adjust strategies using the insights from your analytics to tweak the approach on your website.
Carly Mangan, Adelaide Website Designer
