When someone searches Google for a business like yours, what do they find?
An incomplete profile? Old photos? Incorrect information? No reviews? Or worse… nothing at all?
Your Google Business Profile is one of the most important parts of your local online presence. I can help set up, optimise and manage your profile so your business information is accurate, professional and working alongside your website to help customers find you.
Success!
Are 5 stars sufficient to describe Carly’s efforts? When we had run aground with our website, Carly not only threw us the lifeline but she also towed us into calm clear waters! As Carly is very creative, personable and communicative, it is a genuine pleasure to work with her.
Thanks Carly!
Hamish Cornell
www.aluroad.com.au
Your Google Business Profile is more than just a pin on a map
If you’ve ever searched for a business on Google, you’ve just seen a Google Business profile. It’s the information that appears in Google Search and Maps, showing customers things like:
- Your business name
- Phone number
- Website
- Location or service area
- Opening hours
- Reviews
- Photos
- Services and products
For local businesses, it’s often one of the first places a potential customer will encounter your business.
But here’s the thing…
Simply creating a profile and filling in your business name and phone number isn’t really the end of the job.
There are categories to consider. Services to add. Attributes to review. Photos to upload. Reviews to manage.
And all of those pieces help create a clearer picture of your business for both your potential customers and Google.
- Your business name
- Phone number
- Website
- Location or service area
- Opening Hours
- Reviews
- Photos
- Services & Products
For local businesses, it’s often one of the first places a potential customer will encounter your business.
Google recommends keeping profiles complete and accurate, with up-to-date business information, reviews, photos and videos helping customers understand what your business offers.
But here’s the thing…
Simply creating a profile and filling in your business name and phone number isn’t really the end of the job.
There are categories to consider. Services to add. Attributes to review. Photos to upload. Reviews to manage.
And all of those pieces help create a clearer picture of your business for both your potential customers and Google.
What I can help with
Below are just a few of the touch points I will go over to improve your business profile and get it working for you!Â
I can help you with the following...
Business Profile Set up
Starting from scratch? I’ll help set up your profile correctly and guide you through the verification process.
Profile Optimisation
Already have a profile? I’ll review what’s there and identify opportunities to improve it. If you don’t have one we will leverage the profile to maximise your potential business opportunities.
Business Information
Phone numbers, website links, opening hours, special hours and other important information will all be checked and updated or added to be aligned with your website
Reviews
I’ll help you create a simple strategy for encouraging genuine customer reviews and make sure you’re getting the most from the reviews you already have.
+ + + Plus more
This is only scratching the surface. Along with product and service addition, Website & Local SEO connection, service areas I will leverage and max out your profile over a period to bring it up to speed.
Why optimise your Google Business Profile?
Because when someone searches for your business—or a service you provide—you want them to find useful, accurate and up-to-date information.
A well-maintained profile can help you:
- Make it easier for customers to contact you
- Clearly communicate what you do
- Display your services
- Showcase your business through photos
- Build trust through reviews
- Keep your opening hours and contact details accurate
- Strengthen your overall local online presence
Google says local results are primarily influenced by relevance, distance and prominence, with complete business information helping Google understand how relevant a business is to a search. Reviews and a business’s wider prominence can also play a role.
Important note:
I won’t promise to get you to #1 on Google. Nobody can legitimately guarantee that!
>>> What I can do is make sure your profile is professionally set up, complete, accurate and optimised according to Google’s available features and best practices.
No lock-in contracts. No overseas support. No waiting weeks for small changes. Just practical, professional WordPress help from someone local who understands small business. Whether you need one update or ongoing assistance, I'm here to make your website one less thing to worry about.
I can also assist you with...
Staff & Business Brand Photography
Your clients buy from people they trust — and trust starts with seeing you. As a professional photographer since 2004, I capture you and your business authentically, giving you a library of images built for your website, your socials and beyond.
Brand Identity & Design
Is your branding looking tired or outdated? Like us, our businesses grow and develop and sometimes they just need a good refresh!Â
I can help you with your logo, colours, fonts, mood and messaging — the visual foundation that makes your business instantly recognisable and consistently professional everywhere people encounter you.
Small Business Coaching
Running a small business can feel overwhelming when you’re trying to work out everything yourself. My small business coaching provides practical, down-to-earth guidance to help you get clarity, make confident decisions and move your business forward.
10 Website Updates Every Small Business Should Make this Year
Updating your website is good practice SEO. It communicates to all of the search engines that you are still open for business and the details of your business. Here’s a list you can check to see if your website needs updating in these areas:
- Update your Staff Photos
- Refresh your Homepage
- Add your latest reviews
- Update your services
- Check your Prices are correct
- Improve your Google Business Profile
- Check your contact details & links
- Replace outdated images
- Review your calls to action buttons
- Ensure your links are still working
- Check your website is optimised for mobile
Too busy or feeling overwhelmed or struggling to remember the exact areas to access in order to make these changes? I can help ease some pressure and get your updates done promptly and efficiently.Â
feedback from happy clients
Sarah Radford
6 months ago
I really enjoyed the process of redesigning my website with Carly. She explained the technical details in a way I could understand. Her marketing background and personal interest in the health and wellness space allowed her to generate ideas which have enabled my website to reflect my personality and feel professional and genuine. It is now something I am really proud of. Thanks Carly!
Sarah Radford
6 months ago
I really enjoyed the process of redesigning my website with Carly. She explained the technical details in a way I could understand. Her marketing background and personal interest in the health and wellness space allowed her to generate ideas which have enabled my website to reflect my personality and feel professional and genuine. It is now something I am really proud of. Thanks Carly!
Sibby Ilzhöfer
6 months ago
Carly is amazing to work with. Very experienced & a great eye for design. The website is very clean and professional and has exactly the functionality I needed. I am getting lots of great feedback from the clients also. I do not hesitate to recommend her skills, and her enthusiasm shows she really loves what she does!
Sibby Ilzhöfer
6 months ago
Carly is amazing to work with. Very experienced & a great eye for design. The website is very clean and professional and has exactly the functionality I needed. I am getting lots of great feedback from the clients also. I do not hesitate to recommend her skills, and her enthusiasm shows she really loves what she does!
Carl Speechley
1 year ago
Carly designed a new website for Future Landscapes , I needed something fun, informative and different from all the rest . This was achieved and the process involved was an easy one with great communication .
Highly recommended
Thanks Black Cat
Highly recommended
Thanks Black Cat
Carl Speechley
1 year ago
Carly designed a new website for Future Landscapes , I needed something fun, informative and different from all the rest . This was achieved and the process involved was an easy one with great communication .
Highly recommended
Thanks Black Cat
Highly recommended
Thanks Black Cat
Michael Waterman
1 year ago
Carly is absolutely fantastic and wonderful to work with. She has done an amazing job of helping us with our website. 100% will be working with her again!
Michael Waterman
1 year ago
Carly is absolutely fantastic and wonderful to work with. She has done an amazing job of helping us with our website. 100% will be working with her again!
Ilona Reid
1 year ago
Where do I start? Carly has been simply AMAZING ... after giving her my list of needs and trusting her to do what she's best at she has out done herself and made such a beautiful user friendly website for us. Her patience with me having given her sketchy ideas has been able to work with and taken time to find out what we need and tolerated my long list of requests and changes then taking time to go over and discuss things as to how we can improve things if they needed to be. I would highly recommend Carly if you're in the market for a new or overhaul of your existing website. Just wish I had found her earlier.
Ilona Reid
1 year ago
Where do I start? Carly has been simply AMAZING ... after giving her my list of needs and trusting her to do what she's best at she has out done herself and made such a beautiful user friendly website for us. Her patience with me having given her sketchy ideas has been able to work with and taken time to find out what we need and tolerated my long list of requests and changes then taking time to go over and discuss things as to how we can improve things if they needed to be. I would highly recommend Carly if you're in the market for a new or overhaul of your existing website. Just wish I had found her earlier.
Carly Noble
1 year ago
Thank you doesn't quite capture the gratitude I have for your work Carly. I am so grateful to you for helping me through the entire process and delivering my absolutely beautiful site. From our first meeting over coffee discussing my vision, 2 beautiful photo shoots and all the correspondence in between. I always felt comfortable, supported and heard. Even when I changed my mind about things, nothing was ever too much trouble. You were always on the ball and knew exactly what was needed before I did. You made the process so smooth and seamless, and you have bought my vision to life. I cannot thank you enough!!
Carly Noble
1 year ago
Thank you doesn't quite capture the gratitude I have for your work Carly. I am so grateful to you for helping me through the entire process and delivering my absolutely beautiful site. From our first meeting over coffee discussing my vision, 2 beautiful photo shoots and all the correspondence in between. I always felt comfortable, supported and heard. Even when I changed my mind about things, nothing was ever too much trouble. You were always on the ball and knew exactly what was needed before I did. You made the process so smooth and seamless, and you have bought my vision to life. I cannot thank you enough!!
kirrilly Falivene
1 year ago
Carly was an absolute dream to work with. She had fantastic ideas that really helped bring my vision to life. She was great to collaborate with and made the whole experience really enjoyable. I am so pleased with the finished product and have already begun working on further projects with her. I cannot recommend Carly enough.
kirrilly Falivene
1 year ago
Carly was an absolute dream to work with. She had fantastic ideas that really helped bring my vision to life. She was great to collaborate with and made the whole experience really enjoyable. I am so pleased with the finished product and have already begun working on further projects with her. I cannot recommend Carly enough.
Nicola Woodman
2 years ago
I couldn't recommend Carly from Black Cat highly enough, she has an incredibly talented eye for design. She carefully considers what you want to say to the world via your website, and delivers it perfectly. Such a pleasure to work with and a genuinely lovely person too.
Nicola Woodman
2 years ago
I couldn't recommend Carly from Black Cat highly enough, she has an incredibly talented eye for design. She carefully considers what you want to say to the world via your website, and delivers it perfectly. Such a pleasure to work with and a genuinely lovely person too.
Foong Koh-Buckland
2 years ago
It is a word of mouth from my friend to engage Carly to design our business website.
We gave her a briefing on our concept and at that time we didn't really know what we actual want 🤦🏼.
Luckily Carly can read our mind and the website she designed was what we imagine. After a few back and forth with slight changes, our website is officially live.
Very very happy with Carly creativity. She is really good at what she is doing. 💯 % will recommend her to anyone who is looking to get Website done.
We gave her a briefing on our concept and at that time we didn't really know what we actual want 🤦🏼.
Luckily Carly can read our mind and the website she designed was what we imagine. After a few back and forth with slight changes, our website is officially live.
Very very happy with Carly creativity. She is really good at what she is doing. 💯 % will recommend her to anyone who is looking to get Website done.
Foong Koh-Buckland
2 years ago
It is a word of mouth from my friend to engage Carly to design our business website.
We gave her a briefing on our concept and at that time we didn't really know what we actual want 🤦🏼.
Luckily Carly can read our mind and the website she designed was what we imagine. After a few back and forth with slight changes, our website is officially live.
Very very happy with Carly creativity. She is really good at what she is doing. 💯 % will recommend her to anyone who is looking to get Website done.
We gave her a briefing on our concept and at that time we didn't really know what we actual want 🤦🏼.
Luckily Carly can read our mind and the website she designed was what we imagine. After a few back and forth with slight changes, our website is officially live.
Very very happy with Carly creativity. She is really good at what she is doing. 💯 % will recommend her to anyone who is looking to get Website done.
Amelia Trabilsie
3 years ago
Carly (from Black Cat Website Design) has just completed a new website for our business and we are super happy. I very much admire her clever business and marketing skills, and creativity. She's also a very clever photographer, is very insightful and really has the ability to connect with people. She has nailed it for us! We can't recommend her highly enough. Thanks Carly
Amelia Trabilsie
3 years ago
Carly (from Black Cat Website Design) has just completed a new website for our business and we are super happy. I very much admire her clever business and marketing skills, and creativity. She's also a very clever photographer, is very insightful and really has the ability to connect with people. She has nailed it for us! We can't recommend her highly enough. Thanks Carly
A few from my Portfolio
See some of my recently designed websites below…
Pas Mango Ink
Local Adelaide Author
Sarah Radford
Gut Health Coach/ Nutrition Education
Brighton Lacrosse Club
Local Sporting Club
Ready for a website that works as hard as you do?
The businesses that stand out online aren't always the most experienced - they're the ones who show up clearly, consistently and in a way that feels genuinely them. Let's build that for you.
Book in a chat and let's discover what's possible for your business!