Website & Brand Design Studio
Website Design
Branding
Photography
Adelaide
Three Services. One Studio.
Everything your business needs to show up online.
How I can help
I build WordPress websites with heart that help you show up authentically & professionally
"Highly recommended"
“Carly designed a new website for Future Landscapes , I needed something fun, informative and different from all the rest . This was achieved and the process involved was an easy one with great communication.”
WordPress Website Design
A website that works as hard as you do
Every website I build is custom — designed from scratch around your business, your brand and the clients you’re trying to attract. Not a template dressed up with your logo. Not a page builder cookie-cutter.
A genuinely considered, strategically built WordPress website that looks beautiful, loads fast, ranks on Google and turns visitors into enquiries. With a Business degree majoring in Marketing (and a passion for branding!), I design every page with intention — the right structure, images, words (in the right order) and calls-to-action that actually convert. Your website isn’t just your online brochure. It can be your hardest-working team member.
What's included...
- Comprehensive branding & marketing questionnaire
- Market & Competitor Research
- SEO Keyword research specific to your industry
- Custom designed - never a template
- Mobile Responsive across all devices
- Search engine optimised from day 1
- Brand & styling board included
- Finish up pack (hard copy folder) provided with website access details etc
- Training so you can manage & access your own website
- 3 months hosting provided
Brand Identity & Design
Before I open a design program, we do the thinking- Who are you trying to reach? What do you want people to feel when they encounter your business? What makes you different from everyone else doing what you do?
From there, I build your brand from the ground up — logo, colour palette, typography, mood and the visual language that ties everything together.
The result is a brand identity that feels genuinely yours and works consistently everywhere: your website, your social media, your printed materials, your email signature. No stock icons with your name on them. A real brand, built for a real business.
Already have a brand?
No problem! Lots of my clients come to me with an existing brand they love — and that’s completely fine. We’ll absolutely work with your current brand, making sure your colours, fonts and logo are applied consistently and beautifully across every page of your new site.
That said, I’ll always give you my honest designer’s eye. More often than not, a small refresh — modernising a font, refining a colour palette, tidying up a logo — can make a significant difference to how professional and cohesive the final result feels. It is my goal for you to feel aligned with your brand & your website so they authentically represent you – as a brand!
You’re never obligated to change anything. But most clients are glad when they do.
Side note -The last four websites I built all started with existing brands. All four ended up with something better — and every one of those clients agreed it was worth it.
Brand Photography
Stock photos are everywhere. Real photos of real people doing real work are what actually build trust — and trust is what turns a website visitor into a paying client. I’ve been a professional photographer since 2004. That’s nearly two decades of knowing how to make people feel comfortable in front of a camera and capture images that are genuinely usable — not stiff headshots, not awkward posed shots, but images that tell the story of your business authentically.
For Adelaide-based clients, I offer brand photography as part of the website build process — planned alongside your site so your images and your design work together from day one. The result is a website that feels cohesive, personal and completely, unmistakably you.
Do you work in health, wellness or coaching?
I have a special place in my heart for the wellness world — and I’ve built websites for coaches, naturopaths, therapists, beauty professionals and practitioners who are doing genuinely meaningful work.
If that’s you, I’d love to help your online presence finally reflect it.
How it works (and how I take a teamwork approach!)
01
Initial Conversation
Let’s start with a conversation – no pitch, no pressure. I want to understand your business, your goals and where you are at right now. If we’re a good fit, we move forward together. Over a phone or online call let me know what’s important to you about your business.
02
Brand & Strategy Session
Before anything gets designed I do the thinking. Your branding questionnaire, market research, competitor research and SEO Keyword planning all happen here – so every decision that follows is intentional. Content is key here and your input is essential – it’s your business and we want to show your target market how important your work is.
03
Design, Build & Photography
Your website starts to takes shape – custom designed, mobile optimised and SEO-ready. For Adelaide clients, this is where we schedule your brand photoshoot so your images and your site are built to work together. Working together we work through the pages refining the content and layout.
04
Launch, Train & Hand Over
Once your site goes live and I hand you the keys – with training, how-to videos and everything you need to manage it with confidence. I’ll talk you through the site and are here with any questions you may have.
feedback from happy clients
"An incredible eye for design"
I couldn’t recommend Carly from Black Cat highly enough, she has an incredibly talented eye for design. She carefully considers what you want to say to the world via your website and delivers it perfectly. Such a pleasure to work with and a genuinely lovely person too.
"Great to collaborate with"
Carly was an absolute dream to work with. She had fantastic ideas that really helped bring my vision to life. She was great to collaborate with and made the whole experience really enjoyable. I am so pleased with the finished product and have already begun working on further projects with her. I cannot recommend Carly enough.
"She read our minds"
It is a word of mouth from my friend to engage Carly to design our business website.
We gave her a briefing on our concept and at that time we didn’t really know what we actual want 🤦🏼.
Luckily Carly can read our minds and the website she designed was what we imagined. After some back and forth with slight changes, our website is officially live.
Very very happy with Carly’s creativity. She is really good at what she does! 💯 % We will recommend her to anyone who is looking to get Website done!
I can also help you with these too
- These services can be added to any package
or completed separately
Logo + Branding
- Logo design and brand identity creation - colours, fonts, logo variations and a brand board delivered as your complete visual foundation
- Can be completed as a standalone service or integrated into your website package for a seamless start-to-finish brand and web experience
Google Business Profile Set Up & Optimisation
- Google Business Profile setup — your listing created, fully optimised and ready to attract local search traffic from day one
- Includes keyword-rich business description, service listings, category selection and photo guidance
— Everything needed to show up when your ideal clients are searching
Website Hosting & Care
With each website built it needs to be hosted somewhere. With our hosting we provide that platform to provide you with a secure server, plus we will update your website plugins so it stays relevant and secure plus provide you with the support you need to manage your website.
Hosting is from $40 per month
Email Marketing
Would you like to set up an email marketing funnel for your clients or start attracting clients with a freebie or bonus? We can help you set up your own funnel so you can talk directly to your ideal target market via email. Using programs like Mailer Lite we will establish your automated email sign ups & forms.Talk to Carly about your ideas and what you need and we'll do the rest!
Blog Set up
Having a blog on your website can be valuable to build your following, attract SEO and open up the doors to many opportunities. We can help you with brainstorming article ideas, ways to go about maximising your blog and setting it up for you.
Podcast, Video or Course Set up
If having podcast episodes, videos or setting up a course online is an important part of your business plan we can set this up for you. We can integrate all of these facilities plus add an e-commerce function to your website. Each set up is different so talk to Carly about your requirements for a quote.
Photography to promote your business
Headshot Photoshoot
I can update your profile with a 30-45 minute headshot photoshoot. Before the shoot we will discuss the location, backdrop and photo ideas. I will guide you on outfits and styling so you get the shots you need and want. On the photoshoot I provide guidance with posing ideas, making sure the photoshoot is fun and enjoyable (so you don't feel like a reindeer in headlights!).
Branding Photoshoot
Would you like to have more images of you in action working, talking with others, presenting? I can capture you & your team in a branding photoshoot where we will capture a library of images for you to use on your website, social media and online profiles. Within this shoot we will capture headshots, team shots, 'in action/working' shots and so forth. Before the photoshoot we brainstorm on your photoshoot ideas, locations and set up to capture the shots you want.
Team Photoshoot
Capturing your team to show who you work with in a great way to promote your business and create awareness of who you have in the team. Talk to Carly about adding this to your website build or doping it separately.
The Portfolio
See some of my recently designed websites below…
Orchid Wise
Cymbidium Orchid Expert
AIS International
RTO Industry
Future Landcapes
Trade/ Landscaper
Hardwood Homes
Property Developers
Property Renovation & Design
Aridland
Trade/ Landscaping & Paving
Benjon Property
Property Renovation & Design
Ready for a website that works as hard as you do?
The businesses that stand out online aren't always the most experienced - they're the ones who show up clearly, consistently and in a way that feels genuinely them. Let's build that for you.
Book in a chat and let's discover what's possible for your business!
